Welcome to sunlee.me
About sunlee
I specialize in performance-driven digital marketing, cross-border e-commerce operations, and multi-market GTM execution.
With hands-on experience across South Asia, Southeast Asia, and Sub-Saharan Africa, I help brands grow through data, localization, and channel integration.
Core Highlights
-
End-to-end GTM & IMC execution across 10+ emerging markets
-
Performance marketing leadership across Google, Meta, TikTok, and CRM
-
Cross-border e-commerce operations across Amazon, Shopee, Jumia, Lazada, TikTok Shop
Transforming ad spend into scalable revenue. I specialize in architecting full-funnel performance strategies across Google, Meta, TikTok, and Amazon Ads. By leveraging data-driven optimization and cross-platform synergy (including Apple, Bing, and Jumia), I consistently maximize ROI and drive sustainable growth for global brands.
Omni-channel Performance-Driven Growth
Transforming global brands into digital powerhouses. I lead the 0-to-1 development of high-performance DTC sites, with a proven track record for itel, Halara, and Theodore Alexander. By optimizing every touchpoint of the post-purchase experience—including order fulfillment and logistics—I ensure operational excellence that drives both immediate revenue and sustainable customer growth.
DTC Strategy & Full-Lifecycle Management
Architecting 0-to-1 global expansions. I specialize in building high-velocity DTC operations and scaling marketplace footprints across Wayfair, Perigold, Amazon, TikTok Shop, and Jumia. By engineering localized growth strategies, I have consistently secured Top-3 category rankings and delivered high-ROI order volumes on major platforms, including Lazada, Shopee, and Flipkart.
Global E-commerce Growth & Marketplace Dominance
Turning product potential into market performance. I specialize in integrated GTM frameworks that align online performance media with diverse sales channels. By managing the full launch lifecycle—from strategic positioning to cross-channel activation—I drive efficiency and maximize ROI, ensuring every launch achieves its peak commercial impact.
Strategic GTM & Integrated Launch Management